With such an impressive line-up of international cricket, Sony Pictures Sports Network has conceptualized and launched the ‘Love for Cricket knows no Boundaries’ campaign to tell the poignant, heartwarming story of one such fan of the sport. Breaking away from expected clichés of sports commercials, the sports network has launched a campaign which is inspired by true events and chronicles the passion of a real-life cricket fan, Charles Rao.
The film opens with Charles Rao reminiscing about the first time he had seen Shane Warne bowl in 1995. He talks about how he impressed he was with Warne’s bowling and states that it was at that moment Australia became one of his favourite teams. Charles Rao settles down in front of the TV to see a match and his wife brings him an Australian team jersey which he wears. It now becomes clear to the audience that the man who has been talking about his passion for the sport is blind and his love for cricket transcends all boundaries.
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Neville Bastawalla, Head – Marketing & On-Air Promotions, Sports Business, Sony Pictures Networks India Private Limited:
Raghu Bhat, Co-Founder & Copywriter, Scarecrow M&C Saatchi:
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