At a conference last week, SCEA’s head of marketing, Peter Dille, said that:
I certainly think that the newer ads are much better than the absolutely terrible ones that the system launched with. Those ads were pretty pointless and irrelevant to the product as a whole.
“PlayStation 3 sales are up 184 percent in the three months following the price drop, and while a lot of that has to do with price itself, we know from research that consumers are more educated as well.”
Dille went on to say:
That makes sense, especially due to a couple of factors. First, obviously the price drop was what a lot of people were waiting for, and when it arrived they went out and bought one.
Secondly, they stated that their competitors’ sales had fallen in that time period. I think a lot of that may be due to the fact that we’re reaching a saturation point as far as console sales go. It’s been a pretty long cycle this generation, and I think that most of the people who would have bought a Wii or Xbox 360 have done so by now. It’s just a matter of the Ps3 doing a little catch-up right now.
The last and best quote from Mr. Dille was this:
Fan-tastic. I’m no Sony fanboy, but Kevin Butler may just be the greatest thing on television these days.
Need some proof why the man who goes by the following names is the greatest? Check out the video below.
Director of Game Accuracy Director of Rumor Confirmation VP of Enough is Enough Family Activities Director VP, Big Action Moments Chief Weaponologist VP of Epic Footage VP, Blu-ray Superiority VP, Big Deal Deal Making VP, First Person Shooter Relations VP, PS3 Softball Team Regional Manager of War VP of Realistic Movements
httpv://www.youtube.com/watch?v=wHz_vBWzcFQ
Thank you Mr. Butler, Thank you.
Source - IGN
